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PLAYING AGAINST TYPE

We’re a brand, business and design consultancy doing things differently.

Because there’s no ‘one-size-fits-all’ approach when it comes to brand strategy.

We apply the techniques and approaches used in design to solve diverse and complex problems, for pragmatic results.

hello@typeldn.com

01:

Brand Positioning & Migration

For stronger brands with a clear sense of direction. We help failing brands that have lost focus, as well as successful ones in need of consolidation to drive further growth.

04:

Research Preparation & Interpretation

An objective perspective, from the development of research briefs and content through to the research review and implications. We can introduce our own specialist research partners, or work with existing client agencies.

03:

Design & Comms Creative

Identity design and packaging through to comms and activation campaigns. We work collaboratively, building bespoke teams of specialists, or partnering directly with in-house creative teams.

02:

Brand Principles & Expression

Strategic and design guidance on how a brand position comes to life. We develop core principles tailored to different touchpoints (all with equal importance) - from identity to tone of voice, sustainability and CSR.

The Type Consultancy

Quit Smoking - How to 'Flip the Script' on a tired narrative.

Oct 2022

How one company is reinventing quitting, and building a brilliant brand in the process

Flipping The Script

Jul 2022

Help consumers see your brand in a new light, reinvent a category and stand apart from competitors: what it means to ‘flip the script’ for brands.

Growing Up While Growing Fast

Nov 2021

Why brand strategy is just as important for growing SMEs as established enterprises, and successful leaders as much as failing has-beens.

Brand Archetypes with a small ‘a’

Mar 2021

Using Brand Archetypes to solve business problems and drive real-world application (Spoiler: it’s fun, effective,and energising.)

Brand, Tax and Rocketships: has Jeff Bezos opened Pandora’s Box on fair brand taxation?”

Aug 2021

Why tax transparency should be a cornerstone of responsible branding.

Colour Theory with a small ‘c’

Feb 2021

How to see the bigger picture through colour: unpicking use and meaning for quicker (and better) results.

Semiotics with a small ‘s’

Jan 2021

Don’t be put off by the word: semiotics can prove a quick, powerful and cost-effective way of making decisions. Here’s how…

Hard of Hearing: why we believe brands should speak less and listen more

Oct 2020

Using culture, category and consumer insights to help brands become better listeners (with better results).

Practical Branding: why all agencies and clients could learn from design

Dec 2020

The Type approach: using design thinking to solve brand and business problems, from quick fixes to major shifts.

What the world needs now: is NOT another opinion piece on the power of Brand Purpose!

Sep 2020

Yes, Purpose matters. But not if it’s copied from the same brand playbook as everyone else. Here’s how to do Purpose your own way…

multiple categories | big & small |
new & established | local to global | brands & agencies

multiple categories |
big & small |
new & established |
local to global |
brands & agencies